
Everyday fresh clean for fluffy and normal coats.
- 355ml concentrate
- Dilution: 24:1
- Natural moisturizing agents
What it does: A gentle shampoo that cleans and softens with a fresh scent. It is our routine wash for fluffy coats.
How to use: Dilute 24:1, which is 1 part product to 24 parts water. In the 500ml Davis dilution bottle that is about 20ml of product, then top up with water. Wet the coat, lather, leave 3 to 5 minutes, rinse. Every 1 to 2 weeks.
Pairs well with: Finish with Pure Planet Complete Conditioner. For the full groom: Grubby Dog first, then Plum Natural, then Pure Planet Complete.
Good for: fluffy coats such as Poodle, Pomeranian and Bichon · routine baths.
Full routine: Dog shampoo by coat type →
Plum Natural Shampoo FAQ
How do I dilute Plum Natural?
24:1. About 20ml in the 500ml Davis dilution bottle.
Is it good for poodles?
It is our routine shampoo for fluffy coats, followed by Pure Planet Complete Conditioner.
Can I use it on cats?
Davis labels list the animals each bottle is made for, so check the back label first. For cats with sensitive skin, the oatmeal routine is the gentlest place to start.





